TMG’s first franchise, P.H.A.T. Pho, was borne out of a partnership with one of Cebu’s most respected restaurateurs, the Abaca Group. Vietnamese is known for their straightforward, clean-tasting dishes, and P.H.A.T. Pho offers both that, and a spin on tradition. Their brand of Vietnamese fare is served up with a bit of a rock n’ roll vibe, in an urban-style noodle shop setting, seriously good music, and even better food.